Claris welcomes Britta Meyer Rock as the new VP of Marketing. Britta has an incredible track record of helping high-growth companies define and capitalize on market opportunities. At Claris, she will lead the marketing team to refine communications, introduce innovative marketing campaigns, and drive growth.
Marketing at Claris
The Claris Marketing team evangelizes Claris’ products: Claris FileMaker and Claris Connect. These products help problem solvers create apps to make their business better - even if the problem solver doesn’t have deep application development skills.
“I find Claris’ three decades of success just as impressive as the company’s decision to reinvent itself at this time,” said Britta. “Claris has a renewed product, an energized and talented team, and the creativity and dedication to conquer a growing and much larger market opportunity.”
A brilliant leader in marketing
Britta earned a degree in Economics, Business Administration, and English from Germany’s Fachhochschule Osnabrück. In her early days in marketing, she helped position the city of San Francisco to be the tech hub it is today. At venture-backed B2B companies like MagnetSystems and Socialtext, she differentiated products in extremely competitive, fast growing spaces. Britta also served as Chief Marketing Officer at WageWorks, where she played a pivotal role in furthering the company’s brand presence, increasing market share, and supporting sales to drive revenue growth.
“My career has always been about making the most innovative technologies available to the small business community,” said Britta. “I’m extremely passionate about joining this movement and helping the team create and execute marketing strategies that will write the next chapters of the Claris success story.”
Britta begins immediately and will report to Claris CEO Brad Freitag.