WEBVTT
Kind: captions
Language: en

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Dating back to about 2006, I actually
bought FileMaker in a box, and we did a

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little drag-and-drop and put together
what was an extremely remedial version

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of the program, um, and 
we kind of started with that.

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At the heart of it, Pin USA is a graphics
house. We actually design

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souvenir products for a lot of people in the entertainment industry--theme parks all over the world.

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Um, places like the Hard Rock
Cafes, we do their casinos, cafes, hotels...

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but very souvenir-driven, with an emphasis on pins, keychains, magnets, lanyards and such.

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It's evolved quite a bit in the last 
20-some-odd years we've been in business.

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On any given day, we
could be working on anywhere from three

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four, five hundred projects at different
levels of completion.

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When we first started, we were trying to keep track of everything using an Excel spreadsheet.

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Well, the problem with that was, by the
time we got a third of the way through the day,

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the Excel spreadsheet was
already obsolete.

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Mario had done what many of the do-it-yourselfers do. He really had replicated a form or a sheet

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of paper, but in the digital sense, inside
of FileMaker. We've been able to take

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that and surround it with relational
pieces that make it vastly more powerful.

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Typically, like I'll come in, I'll get
settled in, the first thing I open is Claris FileMaker.

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Our filing system before was paper and folder. We use d to have to go and fetch these things

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from an actual filing cabinet, and nowadays, 
with the Claris FileMaker application,

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it's easier to communicate with 
people um, in and out of the company.

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Claris FileMaker is the backbone. 
It's a profit-maker.

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It's more in-depth to the needs of the people that actually do the work,

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and I think that's rare these days to find.

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Here at Pin USA, we refer to our 
Claris FileMaker app as "Lola."

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Because our business is so global,
there's an event going on every weekend

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somewhere in the world. So, one of the
things that's really important to us is

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staying on track and I think that's
another thing that, you know, Lola does

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for us is, she's constantly reminding us
of what's--what the due dates are, you know,

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what we're behind on. It is so
powerful, we've actually had executives

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from several Fortune 500 companies
actually come in just to see the system at work.

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And, I could see in their eyes they wish they had something like that to work with, quite frankly.