WEBVTT Kind: captions Language: en 00:00:04.100 --> 00:00:09.389 Dating back to about 2006, I actually bought FileMaker in a box, and we did a 00:00:09.389 --> 00:00:14.400 little drag-and-drop and put together what was an extremely remedial version 00:00:14.400 --> 00:00:17.660 of the program, um, and we kind of started with that. 00:00:21.300 --> 00:00:25.920 At the heart of it, Pin USA is a graphics house. We actually design 00:00:26.020 --> 00:00:31.760 souvenir products for a lot of people in the entertainment industry--theme parks all over the world. 00:00:31.860 --> 00:00:37.540 Um, places like the Hard Rock Cafes, we do their casinos, cafes, hotels... 00:00:37.760 --> 00:00:44.720 but very souvenir-driven, with an emphasis on pins, keychains, magnets, lanyards and such. 00:00:45.440 --> 00:00:49.060 It's evolved quite a bit in the last 20-some-odd years we've been in business. 00:00:49.060 --> 00:00:52.320 On any given day, we could be working on anywhere from three 00:00:52.320 --> 00:00:56.220 four, five hundred projects at different levels of completion. 00:00:56.620 --> 00:01:00.680 When we first started, we were trying to keep track of everything using an Excel spreadsheet. 00:01:00.760 --> 00:01:04.240 Well, the problem with that was, by the time we got a third of the way through the day, 00:01:04.400 --> 00:01:06.460 the Excel spreadsheet was already obsolete. 00:01:06.660 --> 00:01:14.740 Mario had done what many of the do-it-yourselfers do. He really had replicated a form or a sheet 00:01:14.740 --> 00:01:19.000 of paper, but in the digital sense, inside of FileMaker. We've been able to take 00:01:19.000 --> 00:01:24.940 that and surround it with relational pieces that make it vastly more powerful. 00:01:25.160 --> 00:01:30.740 Typically, like I'll come in, I'll get settled in, the first thing I open is Claris FileMaker. 00:01:30.840 --> 00:01:35.060 Our filing system before was paper and folder. We use d to have to go and fetch these things 00:01:35.060 --> 00:01:40.360 from an actual filing cabinet, and nowadays, with the Claris FileMaker application, 00:01:40.500 --> 00:01:44.520 it's easier to communicate with people um, in and out of the company. 00:01:44.740 --> 00:01:48.720 Claris FileMaker is the backbone. It's a profit-maker. 00:01:48.860 --> 00:01:53.820 It's more in-depth to the needs of the people that actually do the work, 00:01:53.900 --> 00:01:56.480 and I think that's rare these days to find. 00:01:56.740 --> 00:02:00.580 Here at Pin USA, we refer to our Claris FileMaker app as "Lola." 00:02:00.980 --> 00:02:04.740 Because our business is so global, there's an event going on every weekend 00:02:04.740 --> 00:02:08.220 somewhere in the world. So, one of the things that's really important to us is 00:02:08.220 --> 00:02:12.480 staying on track and I think that's another thing that, you know, Lola does 00:02:12.520 --> 00:02:17.440 for us is, she's constantly reminding us of what's--what the due dates are, you know, 00:02:17.440 --> 00:02:21.610 what we're behind on. It is so powerful, we've actually had executives 00:02:21.610 --> 00:02:26.920 from several Fortune 500 companies actually come in just to see the system at work. 00:02:27.040 --> 00:02:32.160 And, I could see in their eyes they wish they had something like that to work with, quite frankly.