Hi, I'm Jamie Cartwright from Mobile Tyre Shop.
I'm the chief operating officer, and I work with Claris FileMaker
to help Australians change the way they change their tires.
When I started at Mobile Tyre Shop,
it became apparent that we needed a CRM system or even an ERP system.
A whole organizational system to keep everything together.
And, we actually ended up choosing one.
And we found our business was having to change processes
and the way we do things to fit the software instead of the software fitting
what we were trying to achieve.
And so that's when we had to look at alternatives.
And I guess I started taking a lead role in that with,
this idea that I had that maybe FileMaker could help us on that journey.
Having gone through the process of tendering process with other products,
I wasn't sure if this was able to actually achieve what we wanted.
I was probably fair to say I was fairly skeptical.
We actually just chose to do the first thing that was the easiest,
smallest piece of what we needed and implement that.
And then from from there, what happened was because that implementation
was only in one area of the business, other areas
of the business and other people in the business were then wanting it.
I remember the day quite well when we realized we had the right solution.
We've got the e-commerce platform,
We were manually entering all the data.
What we found was within a week
this was all automated for us.
I remember it wasn't even finished and Travis was saying,
oh, we need that for the call center.
How can we get the call center access to that?
So then the project was well underway.
Starting to develop it for the call center.
And that was all then integrated with our rego search tool
so that the customer could just tell us their vehicle registration number,
and it would then show us the tires for that vehicle and be able to quote.
And once we'd done that, we then integrated it with the phone system
so that when a customer rang, it would automatically pop up their details
if they were a previous customer.
And that was a big game changer for the call center to communicate to customers.
The opportunities for Mobile Tyre Shop and Claris FileMaker are endless.
At the moment we're looking at opportunities with AI,
but the truth is,
with the two businesses combined, the opportunities are growing every day.
But what we have is flexibility to move with those changes.
I'm very proud of the work I've done
and the fact that we're still developing it every month to make it better
shows that not only have I got the faith of Travis, the CEO, to continue to invest,
but the board and the investors to see that we've turned a traditional tire business
into a tire business for the digital age with this technology.