WEBVTT 00:00:04.170 --> 00:00:06.965 Hi, I'm Jamie Cartwright from Mobile Tyre Shop. 00:00:06.965 --> 00:00:10.427 I'm the chief operating officer, and I work with Claris FileMaker 00:00:10.427 --> 00:00:13.596 to help Australians change the way they change their tires. 00:00:17.434 --> 00:00:19.811 When I started at Mobile Tyre Shop, 00:00:19.811 --> 00:00:24.941 it became apparent that we needed a CRM system or even an ERP system. 00:00:24.941 --> 00:00:29.779 A whole organizational system to keep everything together. 00:00:29.779 --> 00:00:32.532 And, we actually ended up choosing one. 00:00:32.532 --> 00:00:35.493 And we found our business was having to change processes 00:00:35.493 --> 00:00:40.040 and the way we do things to fit the software instead of the software fitting 00:00:40.040 --> 00:00:41.791 what we were trying to achieve. 00:00:41.791 --> 00:00:44.627 And so that's when we had to look at alternatives. 00:00:44.627 --> 00:00:48.631 And I guess I started taking a lead role in that with, 00:00:48.631 --> 00:00:52.635 this idea that I had that maybe FileMaker could help us on that journey. 00:00:52.886 --> 00:00:56.514 Having gone through the process of tendering process with other products, 00:00:57.432 --> 00:01:01.186 I wasn't sure if this was able to actually achieve what we wanted. 00:01:01.478 --> 00:01:03.980 I was probably fair to say I was fairly skeptical. 00:01:03.980 --> 00:01:07.275 We actually just chose to do the first thing that was the easiest, 00:01:07.275 --> 00:01:10.987 smallest piece of what we needed and implement that. 00:01:10.987 --> 00:01:15.241 And then from from there, what happened was because that implementation 00:01:15.241 --> 00:01:18.286 was only in one area of the business, other areas 00:01:18.286 --> 00:01:21.539 of the business and other people in the business were then wanting it. 00:01:21.748 --> 00:01:26.086 I remember the day quite well when we realized we had the right solution. 00:01:26.086 --> 00:01:27.796 We've got the e-commerce platform, 00:01:27.796 --> 00:01:30.256 We were manually entering all the data. 00:01:30.256 --> 00:01:32.717 What we found was within a week 00:01:32.717 --> 00:01:34.719 this was all automated for us. 00:01:34.719 --> 00:01:37.931 I remember it wasn't even finished and Travis was saying, 00:01:37.931 --> 00:01:39.349 oh, we need that for the call center. 00:01:39.349 --> 00:01:41.976 How can we get the call center access to that? 00:01:41.976 --> 00:01:44.354 So then the project was well underway. 00:01:44.354 --> 00:01:46.606 Starting to develop it for the call center. 00:01:46.606 --> 00:01:49.901 And that was all then integrated with our rego search tool 00:01:49.901 --> 00:01:54.155 so that the customer could just tell us their vehicle registration number, 00:01:54.155 --> 00:01:59.536 and it would then show us the tires for that vehicle and be able to quote. 00:01:59.536 --> 00:02:03.581 And once we'd done that, we then integrated it with the phone system 00:02:03.581 --> 00:02:07.794 so that when a customer rang, it would automatically pop up their details 00:02:07.794 --> 00:02:09.337 if they were a previous customer. 00:02:09.337 --> 00:02:13.341 And that was a big game changer for the call center to communicate to customers. 00:02:13.591 --> 00:02:17.679 The opportunities for Mobile Tyre Shop and Claris FileMaker are endless. 00:02:17.679 --> 00:02:21.641 At the moment we're looking at opportunities with AI, 00:02:21.641 --> 00:02:23.059 but the truth is, 00:02:23.059 --> 00:02:26.896 with the two businesses combined, the opportunities are growing every day. 00:02:27.272 --> 00:02:30.775 But what we have is flexibility to move with those changes. 00:02:31.109 --> 00:02:33.653 I'm very proud of the work I've done 00:02:33.653 --> 00:02:38.116 and the fact that we're still developing it every month to make it better 00:02:38.116 --> 00:02:43.538 shows that not only have I got the faith of Travis, the CEO, to continue to invest, 00:02:43.538 --> 00:02:48.668 but the board and the investors to see that we've turned a traditional tire business 00:02:48.668 --> 00:02:53.548 into a tire business for the digital age with this technology.