WEBVTT
Kind: captions
Language: en-US

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So, I was a Director of Development and I had a team of
ten persons, and we developed lots of applications.

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Three months ago, I quit the job and I started
my own company. Now, I'm the chief.

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I'm a computer science engineer, um, been
working with FileMaker for more than 25 years.

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Basically, I had the opportunity to work
with the Apple representative in Colombia,

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and was in charge of generating third-party
alternatives for the Colombian market.

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I'm Elsa Victoria Aristiz Bal, that's a long
name, very difficult to pronounce for many.

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I'm an electrical engineer and I'm an entrepreneur.

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I have my own company and I have had it for 33 years.

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Today, I would say, half of the people
working in technology could be woman.

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It's a lot, it's a big number of women.

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When [we] started, there was no support.
It's like, technology was so far away.

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There were no smart phones, there was no internet,
there was no Google search, there were no forums

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...and we were very far away from FileMaker, so we had to
start on our own, or we had to, just - trial and error.

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It ended up being quite an interesting tool,
because it not only permitted to create

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software that was much-needed in the Colombian market.
But also, was something that was easy to use

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and had a nice interface, and it was
simple for a developer to go in and change.

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What takes me about a year to develop in some code, I can do it
with a low-code software like FileMaker in very few months.

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So, I would recommend people to use it.
It is very, very efficient. As a developer,

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it takes you very small time, very little time,
...and it's also very robust and steady.

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It's also very nice to know that it's very close to Apple
Computer, because you know it's going to be upgraded.

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The thing is, I think that I have an added value, and when I
go in, it doesn't matter if I'm a man or a woman,

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if I'm skinny or fat, if I'm old or young
--as long as I'm able to do something

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that will benefit the company. And when I
go in, it's like, this is what I can offer,

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this is what I can bring you, this is what I've done
for others, and this is why you should hire me.

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It's a very convenient time to start thinking about FileMaker as
a very serious alternative in the corporate market.

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and, um, it's there for people to pick it up. It's
just a matter of saying, "I will give it a chance."