So, I was a Director of Development and I had a team of ten persons, and we developed lots of applications.
Three months ago, I quit the job and I started my own company. Now, I'm the chief.
I'm a computer science engineer, um, been working with FileMaker for more than 25 years.
Basically, I had the opportunity to work with the Apple representative in Colombia,
and was in charge of generating third-party alternatives for the Colombian market.
I'm Elsa Victoria Aristiz Bal, that's a long name, very difficult to pronounce for many.
I'm an electrical engineer and I'm an entrepreneur.
I have my own company and I have had it for 33 years.
Today, I would say, half of the people working in technology could be woman.
It's a lot, it's a big number of women.
When [we] started, there was no support. It's like, technology was so far away.
There were no smart phones, there was no internet, there was no Google search, there were no forums
...and we were very far away from FileMaker, so we had to start on our own, or we had to, just - trial and error.
It ended up being quite an interesting tool, because it not only permitted to create
software that was much-needed in the Colombian market. But also, was something that was easy to use
and had a nice interface, and it was simple for a developer to go in and change.
What takes me about a year to develop in some code, I can do it with a low-code software like FileMaker in very few months.
So, I would recommend people to use it. It is very, very efficient. As a developer,
it takes you very small time, very little time, ...and it's also very robust and steady.
It's also very nice to know that it's very close to Apple Computer, because you know it's going to be upgraded.
The thing is, I think that I have an added value, and when I go in, it doesn't matter if I'm a man or a woman,
if I'm skinny or fat, if I'm old or young --as long as I'm able to do something
that will benefit the company. And when I go in, it's like, this is what I can offer,
this is what I can bring you, this is what I've done for others, and this is why you should hire me.
It's a very convenient time to start thinking about FileMaker as a very serious alternative in the corporate market.
and, um, it's there for people to pick it up. It's just a matter of saying, "I will give it a chance."